Insight. Autonomy. Execution.

I don't just design; I take ownership.

In a world of constant back-and-forth, I value autonomy. My process is built for clients who want results, not endless questions. I take your parameters, architect a solution, and execute with precision.

My background isn't just in pixels—it's in logistics. Years of event planning taught me that "organization" is the baseline, but the ability to pivot is the difference between success and failure. I bring that same operational mindset to brand strategy.

Whether I'm building a 63-page Brand Bible from scratch or streamlining a chaotic web presence, my goal is the same: To hand you a finished product that works, so you can get back to business.

Core Competencies:

• Brand Architecture: Turning abstract ideas into concrete systems (Brand Bibles, Stylescapes).

• Digital Logistics: Full-stack execution from Hosting setup (Hostinger/Shopify) to UI Design (Figma).

Operational Strategy: Applying the logistical rigor of large-scale event management to brand launches. I anticipate bottlenecks before they happen.

Project: Holy Wraps

Role: Brand Strategist & Systems Architect

The Challenge: The "Digital Ghost Town" The client had a product vision but zero digital footprint. They possessed a domain without hosting, an empty Etsy shop, and no visual identity. The brand was effectively invisible—disconnected platforms with no cohesion to drive sales.

The Solution: Building the "Bible" I didn't just design a logo; I engineered a brand system.

• Strategic Foundation: Developed 3 distinct stylescapes to locate the brand's voice, consolidating them into a single, unified visual direction.

• The Blueprint: Authored and designed a massive 63-page Brand Bible, serving as the single source of truth for all future business decisions.

• Commercial Infrastructure: Migrated the business model from a passive Etsy reliance to a robust Shopify ecosystem, specifically selected for its superior inventory and sales capabilities.

• Scalable Design: Built a custom website template in Figma, directly translating the Brand Bible into a user-ready interface.

The Result: Commercial Readiness Transformed "Holy Wraps" from an idea into a launch-ready business. The client now possesses a fully specified brand identity and a deployed e-commerce platform, currently executing a pre-sale campaign.

Project: Arturanails

Role: Brand Refinement & Web Developer

The Challenge: The "Identity Crisis" The client possessed an existing digital footprint, but it was suffering from severe brand dilution. "Too many concepts rolled into one" resulted in a chaotic user experience where the core value proposition was lost in the noise. The brand was present but incoherent.

The Solution: Strategic Simplification Instead of adding more, I executed a ruthless consolidation.

• The "One-Sheet" Strategy: Distilled the chaotic branding down to a high-impact 1-Page Brand Guideline. I stripped away the excess to reveal the core identity, focusing on cohesion rather than volume.

• Visual Streamlining: Used this new, lean guideline to overhaul the website. I translated the "scattered" aesthetic into a linear, user-friendly flow that guides customers rather than overwhelming them.

The Result: Unified Digital Presence Successfully pivoted the brand from a state of confusion to a state of clarity. The new website is live and functions as a cohesive extension of the service, rather than a collection of conflicting ideas.

How We Can Work Together

• For Business Owners: If you need a Brand Bible or a full digital build-out, book a project consultation below.

• For DIY Creators: If you are still in the brainstorming phase, explore my templates and journals at Cozy Bene.